The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. For more information, visit, and refresh your perspective on Instagram or on Twitter.Īs always, Corona encourages consumers to enjoy its products and relax responsibly. The Corona family of products is available at restaurants, bars, local retailers and via online delivery services nationwide.
The fully integrated campaign launched in August 2020 with entertainment icon Snoop Dogg and will continue to appear on Corona's social channels with a dedicated Giphy library, digital support, PR and :15 and :30 television commercial spots.Īccording to IRI tracked data, sales of Corona remain strong, increasing by more than 20% since March 2020. "La Vida Más Fina" is the first campaign designed to unite the Corona brand family and celebrate a modern expression of the Corona lifestyle and its respected place in culture. "In addition to Corona and Bad Bunny's shared Latino heritage, we felt his vibrant and colorful personality are a perfect embodiment of the La Vida Más Fina lifestyle." "We are excited to further our partnership with one of the hottest artists in music today, international superstar Bad Bunny," said Ann Legan, vice president of brand marketing, Corona. Translated as "the Fine Life," La Vida Más Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. "I love that the campaign stays true to Corona's Hispanic roots and embraces the unapologetic way I live my life," Bad Bunny said.Īs the slogan on every bottle says, Corona is crafted to be La Cerveza Más Fina, "the Finest Beer," and the new campaign takes this philosophy a step further. Bad Bunny's career has been characterized not only by his creativity and the quality of his art, but also by his ability to crossover into the mainstream and constantly break international barriers, leaving his indelible mark on music and culture. This collaboration with Bad Bunny represents the continuation of a relationship that first began in 2019, when Corona Estéreo Beach served as the presenting sponsor of the second leg of the artist's X100PRE tour, which presented 20 sold-out concerts in major cities across the U.S.
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